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Email Marketing

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Email Marketing

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Email marketing is a type of digital marketing strategy used in different ways by organizations and marketers for corporate branding, customer reliability building, company advertisements or for communicating promotional offers and much more.

Email marketing is a type of digital marketing used in different ways by organizations and marketers for corporate branding, customer reliability building, company advertisements or for communicating promotional offers and many more. It occurs when a company sends business messages to a particular group of audience by use of electronic email. The format of this massage ranges from simple text to HTML & rich media. With email marketing, you can reach thousands of prospective customers directly at a comparatively low cost when compared to other forms of media marketing.

At GWM we have email marketing software, where we can maintain email database that has been separated based on a number of factors including the length of time addresses have been on the list, customers' likes and dislikes and other key factors. Emails are then created and sent out to particularly target audience of email database list, supplying them with custom-made email information that they are interested in or have requested. This helps encourage hope and reliability to a company while also increasing sales.

Why email marketing is important?

Email marketing has several key advantages, including the following:

Better business communication

Target marketing

Economic & cost effective

Simple & quick

Personal & customizable

Relationship focused

Action oriented

Measureable

More effective than social media

Mobile devices allow people to check their email constantly



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