Paid Search Marketing
Paid search marketing is a low-cost and scalable form of online marketing planned to connect your ads with searchers actively looking for what you offer. It is the process of gaining website traffic by purchasing ads on search engines. The simplest paid search marketing promotions are pay-per-click (PPC) campaigns. The process is very simple, you just bid for ad placement in a search engine's sponsored links for keyword-rich content related to your business and then you pay the search engine a small fee for each click.
If you have very competitive business and don't have enough time to wait for natural SEO to boost your business on the top of the search results then you can go for a pay-per-click campaign. PPC marketing can place your company at the top of the search results within a short period of time. Paid Search Marketing is one of the greatest ways to help a business get constant traffic from related search results and other websites.
At GWM, we have been running on ways to get more innovative with our PPC campaigns in order to get advantage from our natural SEO efforts. PPC has much more instant and assessable results than natural SEO, and therefore, we can apply paid search as an experimenting environment for natural SEO plans. The goal is to offer a proof of thought before spending any long-term resources into a project.
Making a good first impression is very important in search engine marketing. When you are introducing a paid search campaign, it is vital to get the necessary elements right. Paid Search advertising is a great approach to get your company in front of people who are searching for what you have to present.
The overall success of paid search campaign mainly depends on three key factors:
Keywords - First of all, you need to provide a list of keywords to Google, which informs Google to show your ads on the top of results page when people look for those keywords.
Ads - You then plan your ads to be shown for those keywords and your intention is to make them both relevant enough to the search inquiry and eye-catching enough to get the searchers to click on them.
Landing pages - Finally, when audiences click on your ads, the ads lead them to your landing pages. The purpose of your landing pages is to get the visitors to convert in some way, by buying your product, downloading an offer and so on. So, paid search really comes down to manage, match and optimize these effective three factors.
