Search Engine Optimization (SEO)
Search engine optimization or SEO in short, is a set of techniques that can be followed by a web site owner to optimize their web sites and improve its ranking in search engines. It is the process of receiving traffic from the free, organic or natural search results on search engines.
In today's online market SEO is more important than ever. The SEO technique becomes more competitive when other websites try to appear at the top of the page of search engine results for the same popular keyword. On search engine, millions of users are requesting answers to their questions or for solutions to their problems. If you have a business website, SEO can assist your business develop and meet the business objectives.
Are you looking for more leads & business through your website? As a London SEO specialists company, we believe that SEO is not very difficult, expensive or risky process to do. We know how to get more prospective customers to your website. We offer you many different ways to promote your website and take your brand up the ranking.
Our SEO services are extremely effective and the latest with current guidelines. No matter what your budget, we have SEO techniques that will improve your search rankings and drive more traffic to your website. Our website optimization services cover all search engines specially Google, Yahoo, Bing, MSN and others.
Contending for top rankings in the search engines mostly depends on three factors:
On-Page Optimization
Off-Page Optimization
Technical Factors
On-Page Optimization refers to factors that have a consequence on your website pages listing in organic search results. On-Page Factors are controlled by you. Few of these includes:
Content of page
Actual HTML code
Meta tags
Keyword placement
Keyword density
Website page errors
Website URL canonicalization
Website structure and architecture
Off-Page Optimization is the process of measuring and improving factors that are happening outside your website, such as the number of links coming into your website from other sites. The most important are:
Link building
Social media
Social bookmarking
Blog posting
Promotional video posting
Promotional banner posting
Article posting
Technical factor boosts organic search traffic to your website. It is mainly focused on the crawling and indexation aspects of SEO. The technical SEO checklist:
Site load speed
Google indexing
Server response problems
Webmaster tools
Link-Rot
